Challenge: To promote HBO Latin America’s first ever comedic series
Results: Created and directed several successful social media spots that generated high levels of engagement and viewership, specifically with our target audience, women between 22-34 years’ old. The main spot of the campaign which I conceptualized won gold at the New York Film Festival and eventually became the intro of the show.
Key Arts
Series Spot & Opening - NY FESTIVALS 2012 GOLD WORLD MEDAL
Social Media Spot
Social Media Spot
Interactive Campaign PROMAX LATIN AMERICA 2011 GOLD