Challenge: To create a campaign with a modern look that told the story of one of Brazil’s most recognized historical figures. Our goal for this campaign was to not only attract a younger audience, but also to convey the idealistic characteristics of the series’ protagonist, Santos Dumont, a visionary of his time.
Results: Out of all HBO Latin American original series, this campaign generated the most engagement across social media platforms. In fact, on average, this campaign generated more than 30% more engagement than previous social media campaigns.
Animated Key Art
Animated Facebook Post
Instagram Stories - Behind the scenes
Teaser for PR, On-Air, Off-Air and Social Media
Innovative Social Media formats